About Give65

GIVE65, a program of the Home Instead Foundation, is the first and only crowd-fundraising platform exclusively devoted to helping nonprofits raise money online for programs and services that create hope for aging adults. Since its launch in 2016, GIVE65 has raised and awarded more than $4 million in support of older adults in the United States.

2021 Give65 Event

This sixth-annual Give65 Event is July 13 – 16. You can find the exact time it kicks off in your time zone by referencing the chart below. This year, we’re increasing our package of financial incentives with the hopes of inspiring greater giving.

Providing $150,000 in matching grants once the event kicks off:
- Every organization is eligible for up to $5,000 matching grants.
- It’s a dollar-for-dollar match. That means, gifts of $5,000 or less will be matched until:
  - Your organization hits $5,000 in funds raised, and / or
  - The $150,000 matching grant fund is exhausted.
Offering an additional $10,000 in matching grants once $425,000 is raised on the Give65 site:
- Keep your eye on the Give65 homepage ticker so you know when that happens.
- Every organization is eligible for an additional $500 in matching grants.

Increasing the financial rewards offered:

Every organization is divided into one of four categories based on their operating budget. Within each category, the organization that raises the most money receives a $10,000 financial reward and the organization that has the most unique* donors receives a $10,000 financial reward.
In addition to 8 $10,000 rewards for finishing in first place, we’re also providing $1,000 financial rewards to the organizations that finish in second place.

Please note: organizations are only eligible for one financial reward.

Time zone	Start time	End time	End date
Eastern	9 a.m.	2 a.m.	July 16
Central	8 a.m.	1 a.m.	July 16
Mountain	7 a.m.	12 a.m.	July 16
Pacific	6 a.m.	11 p.m.	July 15
Hawaii	2 a.m.	7 p.m.	July 15

A Catalyst for Social Change

It can be challenging to raise funds for programs and services that help aging adults in need. In the nonprofit world, older adults are often overlooked and nonprofits are underfunded. At the Home Instead Foundation, we believe we can inspire greater charitable giving in support of aging adults when we work together with nonprofits who share this common mission. By working together, we can increase social awareness and the capacity of nonprofit organizations to care for the growing aging adults population - ultimately helping even more older adults in need.

The need is great. I think GIVE65 is a rallying cry for all of us - the public and private sectors - to come together and create hope for our aging adults in need.

-Lori Hogan, Founding member, Home Instead Foundation

The Sixth-Annual GIVE65 Event is Happening in July 2021!

The GIVE65 Event is a 65-hour, crowd-fundraising event for nonprofits serving older adults. This year's GIVE65 Event is slated for July 13 - 16. Please review the steps to participate in GIVE65 and check out the success from the 2020 GIVE65 Event.

Here's How it Works

LEARN

Use this site to learn what the GIVE65 Event is all about and how your nonprofit organization can get involved.

APPLY

Complete and submit an online GIVE65 Event Application. We encourage you to use the application guide to help you prepare for the application process. Applications are accepted year-round, but are reviewed February 1 - May 15 for the GIVE65 Event.

NOTIFY

The Home Instead Foundation will notify the nonprofit organizations selected to participate in the GIVE65 Event. All participating organizations are eligible for both matching grants and any available financial prize awards.

PREPARE

Download and use the Give65 Event toolkit to plan a successful 65-hour crowd-fundraising campaign in your community.

LAUNCH

Participating nonprofit organizations will use the GIVE65 toolkit promotional content to rally their supporters to give in support of older adults. Remember: the Give65 Event is July 13 - 16. Reference the time zone chart above for when it starts and ends in your time zone.

CELEBRATE

Celebrate and share your appreciation with the community! Real-time results will be posted on the leaderboard at GIVE65.org.

Learn how to participate in the GIVE65 Event, whether you are a donor or a nonprofit organization (see if your organization is eligible, and check out the rules and guidelines).

2020 GIVE65 Event Success Overview
Click here to view the 2020 GIVE65 Event Leaderboard!